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Sign permits issued for Sugar Factory American Brasserie

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Sign permits issued for Sugar Factory American Brasserie

The Las Vegas-based concept announced plans last year to open in The Markets at Town Center in Jacksonville.
by: Karen Brune Mathis Editor

Sugar Factory American Brasserie is moving toward its announced opening in The Markets at Town Center near St. Johns Town Center.

The city issued permits Oct. 17 for Sugar Factory to put up two signs at the restaurant under renovation at 4910 Big Island Drive, the former Brio Tuscan Grille.

Taylor Sign & Design Inc. is the contractor for the signs at a project cost of $9,000.

The signs are for Sugar Factory American Brasserie on the front and back of the building.

Sugar Factory posts on that the Jacksonville location is coming soon. The Markets at Town Center also includes Sugar Factory on its directory as “coming soon”  at,

The Markets at Town Center site says:

“SUGAR FACTORY American Brasserie, the self-proclaimed sweetest place on Earth, is known for its celebrity sightings, over-the-top sundaes, candy-colored cocktails and decadent milkshakes. They also offer savory dishes such as pasta, steaks and burgers.”

The sign proposed for the front of the Sugar Factory

It says the location is across from Nordstrom Rack.

The building is under renovation.

The city issued a permit March 9 for Blue Dolphin Construction LLC to renovate the closed Brio Tuscan Grille for Sugar Factory American Brasserie at a cost of $2.5 million.

Blue Dolphin is based in Cooper City, near Fort Lauderdale.

The city issued an electrical permit May 24 for Benchmark Electric LLC for lights and electrical outlets at a job cost of $100,000 for Sugar Factory Jacksonville 88 LLC. A mechanical permit was issued June 17 at $18,600 to replace the HVAC diffusers, which disperse the airflow from ductwork.

Las Vegas-based Sugar Factory said Oct. 29, 2021, it expects to open in The Markets at Town Center in late spring 2022, although that time frame obviously changed.

“Sugar Factory has brought its high-energy dining experience to guests at locations throughout Florida – including Miami, Tampa, Orlando and Aventura – so Jacksonville was a natural choice for our next destination,” the company said in an emailed statement Oct. 29.

It said it looks forward to bringing “a sweet escape for guests of all ages to the Jacksonville community.”

Sugar Factory did not respond immediately to a request for comment Oct. 18.

The Big Island Drive restaurant was built in 2012 for lease to Brio, which closed in January 2020.

Sugar Factory will lease the 8,535-foot-square building, which also has outdoor areas.

It said it will have 179 seats in the main dining area, 20 bar stool seats and 107 outdoor patio seats. That totals 306 seats.

“We’ve already begun transforming the space into our next Sugar Factory location,” the restaurant company said.

The city issued permits Oct. 17 for Sugar Factory to put up two signs at the restaurant under renovation at 4910 Big Island Drive, the former Brio Tuscan Grille.

Renderings show an open, light-filled restaurant with a video wall in the main dining area; a retail candy store to the left of the entrance and a Candy Heart Wall to the right; the bar; outdoor patio dining; and two Instagram flower walls.

Hours will be 11 a.m.-midnight Monday-Thursday; 11 a.m.-1 a.m. Friday; 10 a.m.-1 a.m. Saturday and 10 a.m.-midnight Sunday.

It did not disclose the lease terms.

Sugar Factory did not say how people it will hire and directs candidates to watch for information.

It said it looked forward to becoming a part of the Jacksonville community and hiring “fun-loving and hard-working employees.”

Sugar Factory is known for its couture lollipops, celebrity sightings and tropical cocktails up to almost $50.

Sugar Factory’s LinkedIn site says the company made confections part of the popular culture and turned its Couture Pops into a designer accessory, with stars such as Britney Spears, Drake, Kim Kardashian, Eva Longoria and others photographed with the sparkly lollipops.

The company said that from the moment guests step into Sugar Factory, “they’ll be immersed in Instagrammable moments.”

It offers an Instagram feature cafe in the front; indoor-outdoor dining and a bar with operable doors to a large outdoor patio with a trellis and lighting; and a large video wall. There will be a flower and candy wall.

Plans show the entrance will open to the dining area, with a retail store to the former private dining to the left and the Candy Heart Lounge to the right.

As with Brio, there are outdoor dining and lounge areas. The bar remains a central feature in the back part of the property.

“I think it will be super successful,” said Kelly Pulignano, vice president of The Shopping Center Group, in April.

An artist’s rendering of the candy heart wall inside the Sugar Factory.

She and The Shopping Center Group partner and Senior Vice President Stephanie McCullough represented the former landlord, Hines, in the lease deal.

The website lists 21 U.S. locations, with three coming soon, and several internationally.

Its six Florida locations are listed as three in Miami and at ICON Park in Orlando; the Tampa Seminole Hard Rock Hotel & Casino; and Jacksonville. Of the six, two in Jacksonville and Miami are listed as coming soon.

The online menu for the Tampa location shows appetizers, soups and sides, sandwiches, burgers, pasta, pancakes and waffles and grilled entrees. There also is a brunch menu.

The “World Famous Sugar Factory King Kong Sundae” is $99 and serves 12.

Prices include a $15 grilled cheese, $14 Caesar salad, $19 club sandwich, $19 signature burger, $20 spaghetti marinara, $25 sesame chicken stir fry, $27 chicken and waffles, $33 pan-roasted salmon and a $49 filet.

Sides are $8-$10.

There also are milkshakes that start at $13, sundaes and other desserts.

The “World Famous Sugar Factory King Kong Sundae” is $99 and serves 12.

An extensive specialty cocktail menu online includes $46 drinks, such as a strawberry lemonade smash, classic watermelon pina colada and raspberry watermelon mojito. Nonalcoholic versions are $39.

Sugar Factory hosts parties, weddings and other events, as well.

Jacksonville Daily Record Article Here

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