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Acquisition poises TSCG for expansion throughout Florida


ATLANTAThe Shopping Center Group (TSCG) announces today the acquisition of one of Florida’s top retail brokerage firms, Southeast Retail Group (SRG), continuing TSCG’S strategic expansion within one of the country’s fastest growing states in the industry.

With the acquisition, Atlanta-based TSCG not only grows with 12 new team members, but also bolsters its tenant representation service line with 50 plus new retail and restaurant clients, expands its third-party leasing by approximately 7.5 million square feet and increases property management by an additional 400,000 square feet. Complementing this new growth is a new office space, as well – TSCG is relocating its Orlando workspace to the beautiful Winter Park community at 558 West New England Ave.

“We are delighted to bring together two culturally matched and operationally compatible firms,” says David Birnbrey, co-CEO of TSCG. “This will result in an even more formidable, full-service real estate enterprise that stretches from Florida’s southernmost beach to the financial and cultural epicenter of the United States – New York City. Our Florida operation has grown exponentially with the addition of the amazing team from SRG, and we now have an office that reflects the excitement of that growth.”

The new 3,127 square-foot offices are in close proximity to several retail and restaurant destinations and deliver a more central location for both clients and team members, as three SRG teammates join the existing TSCG office. You can find photos of the new space HERE.

Established in 2016, SRG is a real estate services firm specializing in exclusive tenant and landlord representation in urban and suburban retail markets in West, Central and South Florida. Headquartered in Tampa, the company has represented some of the most notable names in retail including Chipotle, Kimco, CAVA and Habit Burger restaurants, led by three partners: Jeremy Kral, now EVP – TSCG; Dana Dowsett, now VP – TSCG; and Eric Battistone, now VP – TSCG.

Jeremy Kral

Jeremy started SRG in January 2016. With over 20 years of experience on project leasing, tenant representation, investment sales, land sales and development of retail shopping centers, he brings an extensive background in all aspects of tenant and landlord representation – from market studies and site selection, to identification of emerging market trends and effective negotiations. A graduate of the University of Wisconsin, previous experience includes Colliers International, SRS Real Estate Partners and LandQwest Commercial. He’s a current candidate of the Certified Commercial Investment Member (CCIM) curriculum and has been a member of the International Council of Shopping Centers (ICSC) since 2002.

Dana Dowsett

Dana has served as both a landlord and tenant representative with SRG, with more than 15 years of experience in the commercial real estate realm across the states of Florida, Alabama, plus the Caribbean – working in leasing, development, marketing, GIS and site research roles. Her varied skill set and perspective from all facets of the industry has developed a portfolio filled with prominent clients such as Regency Centers, Kimco Realty, Madison Marquette and ACF Property Management. She’s an active ICSC member, currently on the planning committee.

Eric Battistone

Eric specializes in several facets of retail real estate from ground-up development to third-party leasing for grocery-anchored centers, big box developments, outparcel developments and unanchored strip centers. A University of Florida graduate, his client portfolio spans the Southeast with partners including Watkins Associated Developers, Cousins Properties, Harbert Realty, Flagler Realty & Development and Equity One.

Additional SRG teammates joining TSCG include:

  • Bobby Palta, SVP
  • Ryan Waddell, VP
  • Patrick Frease, VP
  • Steve Ellis, VP
  • Stephen Leo, VP
  • David Oremland, Senior Associate
  • Gina Logan, Associate
  • Sarah Powell, Senior Broker Coordinator
  • Don Snyder, Property Manager

Kral, principal of SRG, explains: “We are joining a retail real estate powerhouse to not only deliver exponentially more value to our existing clients, but also attract new clients that seek a formidable, full-service platform. Our success comes from a focus on client business objectives and strategy – not on specific deals. Joining TSCG puts us at the highest level of our industry.”

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